Build a stronger, more organised business.

The Workbench method

1. 1Complete every fieldService area, hours, phone, website, and the right business category. A half-filled profile ranks below a complete one from a worse electrician.
2. 2Put your work in itPhotos of finished jobs, your van, your switchboard work. Not stock images — customers can tell, and it is the fastest way to look like everyone else.
3. 3Use the words customers useThey search 'power out', 'switchboard upgrade', 'safety switch keeps tripping'. They do not search 'residential electrical contracting solutions'.
4. 4Post something monthlyA finished job, a seasonal reminder, a new service. Google favours profiles that are alive, and it takes five minutes.

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The Workbench method

1. 1Ask at the peakThe moment the job is done and it works. Not a week later by email, when the relief has worn off and they have moved on.
2. 2Ask out loud, then send the link'If you're happy, a Google review really helps us — I'll text you the link.' Spoken first, link second. A cold link gets ignored.
3. 3Make it one tapSend the direct review link, not your profile. Every extra step loses roughly half the people who meant to.
4. 4Reply to all of themEspecially the bad ones. A calm, specific reply to a complaint sells better than ten five-star reviews, because it shows what happens when something goes wrong.

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The Workbench method

1. 1Decide your promise'Every enquiry gets a reply within two hours during working hours.' Written down, so it is a standard rather than a mood.
2. 2Have a holding reply readyYou cannot always answer properly on a roof. You can always send twelve words that stop them calling the next electrician.
3. 3Let AI draft, never sendPaste the enquiry into ChatGPT or Claude and ask for a short reply asking the two questions you always need. Read it, fix the price and the promise, then send. It saves the blank-page minute, not the judgement.
4. 4One place for enquiriesTexts, Facebook, missed calls and the website form all landing in different places is how jobs get lost. Funnel them somewhere single.

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The Workbench method

1. 1Say what is includedThree or four lines of plain English. Not a parts list — what will be different when you leave.
2. 2Say what is notMaking good, plastering, the cost if the wiring behind the wall is a mess. Exclusions written up front are professional; exclusions raised afterwards are an argument.
3. 3Give them one decisionTwo options at most. Three prices makes people postpone rather than choose, and postponed is the same as lost.
4. 4Put a date on it'Valid 30 days' and 'we could start the week of the 12th'. A quote with no time in it sits in an inbox forever.

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The Workbench method

1. 1One record per customerName, address, phone, and what you have done for them. Anywhere consistent beats everywhere occasionally.
2. 2Write down what you installedBrand, model, where. It turns 'I'll come and look' into 'that's the 2019 board, I know the part' — which is a callout you can price on the phone.
3. 3Tag the ones worth keepingRepeat customers, landlords, real estate agents, strata. Those tags are your next quiet week's work.
4. 4Never let it live in your headA business that only works because you remember things cannot take a holiday, and cannot hire.

The Workbench method

1. 1Use it for drafts, not decisionsIt writes a decent first version of anything. It cannot set your price, judge a job, or know your compliance obligations. Draft, then you decide.
2. 2Give it your voicePaste two messages you have actually sent and say 'write like this'. Otherwise everything comes back sounding like a brochure, and customers notice.
3. 3Never paste customer detailsDescriptions, not names, addresses or phone numbers. 'A customer with a tripping safety switch' works just as well and keeps their information yours.
4. 4Check anything technicalIt will state standards and part numbers with total confidence and be wrong. Treat every fact as a claim you verify, especially anything safety-related.

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